Our story

Fresh Haven started with one simple goal: to make laundry better — for you and the planet.

What began as friends wanting to start a business with values rooted in honesty, social responsibility, and sustainability, has grown into a local favorite in Chico, CA!

Today, we’re proud to make Fresh Haven available online so anyone can experience affordable detergent without sacrificing clean ingredients.

Our Values

Honesty

Five plant-based ingredients. Printed on every box.

Sustainability

Zero waste. 100% compostable. Printed with algae ink.

Social Responsibility

Everyone deserves clean clothes. For every 20 boxes sold, one is donated.

Transparency is Part of the Formula.

That’s why every ingredient is printed clearly on the back of every box. No hidden ingredients. No vague labels.

With Fresh Haven, you know exactly what you’re bringing into your home.

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Clean Clothes. Clear Conscience.

The Fresh Haven Difference

700 hundred million plastic laundry jugs are discarded each year. Less than 10% are recycled.

We chose a different path.

Fresh Haven sheets remove the need for plastic altogether. From the sheet itself to our compostable, algae-ink packaging, intentionally designed to help reduce waste.

Everyone Deserves Clean Clothes!

We’ve partnered with our local True North Housing Alliance / Torres Shelter to donate laundry detergent to those in need. For every 20 boxes sold, 1 is donated. Since launching in 2023, we’ve helped provide over 2,000 loads of laundry of detergent.

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Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.

Fresh Haven